At Simply Fashion, we are constantly on the search for the latest styles and trends in fashion, and ways to bring them to our Guests for an affordable price. When we saw the latest story from msn.com about Pantone’s declaration of the HOT new color of 2012, we were pleased to know we are ahead of the curve!
From Samantha Critchell of the Associated Press
The world doesn’t need more gray, and the blues are covered, too. What consumer products need is a jolt, a shot of energy and boldness, all of which comes from Tangerine Tango, the reddish-orange hue that Pantone announced Wednesday as its top color for 2012.
“There’s the element of encouragement with orange, it’s building on the ideas of courage and action, that we want to move on to better things. I think it would be a disservice to go with a relaxed, soothing color now,” said Leatrice Eiseman, executive director of the Pantone Color Institute, the research division of Pantone Inc., which creates color standards for the fashion, beauty and home industries.
The annual forecast for the next year’s dominant color takes into consideration both what Pantone thinks shoppers want and need. Those are influenced by the designer runways, fabric shows, news events, pop culture and consumer habits. “Part of what we do is look at the zeitgeist,” Eiseman explained. “We have to look at everything in the world around us. It’s not an arbitrary choice.”
Consumer spending is a big player in reviving the economy and it needs adrenaline, she said. Orange is a more urgent call to action than last year’s hot-pink hue Honeysuckle, which was also supposed to channel cheerfulness coupled with nostalgia. Before that, there was the more serene turquoise and optimistic yellow.
Stay tuned to our shelves in 2012 to see this HOT new color as a part of our fashion color palate in shoes, accessories and clothes!
Tags: 2012 fashion, tangerine tango